What Does This Service Include?
We centralize reputation signals to understand what is being said, where it is being said, what impact it may have and which actions should be prioritized.
Monitoring of brand, product, spokesperson and strategic keyword mentions.
Tracking of reviews, comments and public signals of satisfaction or conflict.
Classification of conversations, topics and sentiment to identify patterns.
Reports with findings, risks, opportunities and actionable recommendations.
Our Work Process
Reputation Map
We define brands, products, competitors, people, channels, keywords and situations that should be monitored.
Listening & Monitoring
We review available sources and conversations according to the agreed scope and monitoring frequency.
Analysis
We classify topics, sentiment, recurrence, risk level and opportunities for improvement or communication.
Action & Follow-up
We recommend responses, protocols, priorities and next steps, and track the evolution of relevant issues.
Expected Results
Greater Visibility
Identify mentions, complaints, trends and conversations that affect the brand earlier.
Better Reputation Management
Respond with defined criteria, context and consistency when sensitive situations arise.
Actionable Insights
Turn public feedback into opportunities for product, service, content and business improvements.
Reputation is not managed by hiding conversations. It is managed by listening, understanding and responding with judgment.
What Do We Need From You?
To make monitoring useful, we need to define which signals matter and how the brand should respond to different scenarios.
- Brand, product, service, spokesperson and keyword variations to monitor.
- Main competitors and strategic market topics.
- Account access when direct management is included in the scope.
- Tone of voice, customer service, legal and escalation guidelines.
- Internal contacts authorized to validate sensitive responses or crisis actions.
Is This Service Right for Your Business?
✔ Ideal if:
- Your brand receives reviews, comments or inquiries frequently.
- You need to detect complaints or conversations before they escalate.
- You want to understand what your audience values or questions.
- You operate across multiple platforms and need an integrated view.
- You want to turn public feedback into concrete improvements.
✖ Not recommended if:
- You want to remove legitimate criticism or control third-party opinions.
- You expect to manipulate reviews, ratings or conversations.
- There is no internal owner for escalating sensitive situations.
- You only need content publishing; Community Management or Social Media would be a better fit.
Our Advantage
Human Context
We do not reduce reputation to an automated score: we interpret intent, context, recurrence and potential impact.
Integrated Perspective
We connect social media, reviews, customer service, content, Local SEO and customer experience.
Action-Oriented Reporting
Every report prioritizes what to answer, what to escalate, what to correct and which opportunities to use.
Service Scope
- Initial digital reputation and source audit.
- Monitoring of mentions, comments and reviews according to scope and data availability.
- Classification by topic, sentiment, priority and risk level.
- Response protocols and recommendations.
- Alerts or escalation for relevant situations according to the selected plan.
- Periodic reports with trends, findings and opportunities.